The vast majority of Slovaks enjoy coffee, especially at one particular part of the day, as shown by the latest survey on the consumption of this stimulating drink. Excellent coffee at a bargain price is TIRA, the brand, which brings selected coffee beans and balanced blends.
In Slovakia, there are great coffee lovers – according to a survey*, up to 85% of people drink coffee. The most popular is ground bean coffee, either Turkish or from the machine, which is preferred by more than half of Slovaks (52%). “Instant coffee, which less than a quarter of people indulge in, is also popular. On the contrary, coffee from capsules (8%) or other types of coffee, such as cereals, dandelion, or chicory, are less liked. They are drunk by only two people out of a hundred. Coffee is not consumed by more than a tenth of Slovaks (15%),” explained Marek Kravjar, spokesman for BILLA Slovensko.
While older middle-aged people (45-64 years) are more likely to like ground beans, those aged 35 to 44 are more likely to enjoy instant coffee. The younger generation (25-34 years) mainly drinks coffee from capsules, but young adults (from 18 to 24 years) do not like coffee very much – more than a third (39%) of them do not drink it.
And what time of the day do we enjoy coffee most? The survey shows that in the morning after waking up, at breakfast, which applies to more than two-fifths of men (44%) and about half of women (52%). However, we can also enjoy a sip of coffee in the late hours. “More than a fifth of people drink coffee in the morning, after lunch, or in the afternoon. Approximately one in 10 people does not look at their watches and indulges in this drink at any time of the day. In the evening, however, only a small part of Slovaks search for it (3%), ” adds Marek Kravjar.
New Coffee in BILLA
Now you can enjoy tasty coffee thanks to the new BILLA’s brand TIRA. BILLA brings selected grains, balanced blends, and quality at a reasonable price. It offers popular varieties of robusta and arabica, which also come from Brazil, Peru, and Colombia. There are several types and packages to choose from, ranging from coffee beans through ground coffee to coffee capsules.
“Espresso, lungo, cappuccino or latte – everyone will find their favorite taste in the new TIRA brand. We bring this coffee in cooperation with a proven European roaster with a long tradition. Long and gentle roasting develops a natural taste and aroma in the beans, so that a pure, harmonious taste without sharp bitterness stands out in the cup. So whether you prefer a softer profile, creamy softness, or an intense experience, TIRA is ready to make your break a little ritual, “said Michaela Dekker, Private Label Manager at BILLA Slovakia. Each TIRA package includes a simple “taste compass” to help you understand the characteristics of coffee and make your selection easier.
BILLA conducts a thorough review of the supplier responsible for TIRA coffee. The Rainforest Alliance Certified seal, which the TIR brand bears, is also a guarantee of quality. Products with this label support farmers, companies that have been implementing sustainable practices for a long time, thus protecting forests and water, ensuring decent living conditions for farmers, strengthening human rights, and increasing resilience to climate change.
Text, photos: agentúra AMI COMMUNICATIONS SLOVAKIA
